Why is this a significant component and one pillar of the Mills James media business? Because monitors and digital signage have become part of the media landscape & omnipresent in all our lives. Transactional marketing is how we engage now, not just broadcast marketing to the masses. Marketers now have the ability to surround the consumer with an "always on" approach to storytelling and yes, digital signage is a strategic touchpoint. Who better to navigate the digital signage landscape than Mills James, a media company that has been focused on CONTENT production for 29 years. We don't simply hang the monitors - (my brother-in-law can do that & cheap) we design and create the content management system (cms) to enable a simple, holistic approach to content and programming. Focus on the end-user experience, the persona, and channel message and celebrate the one-on-one human interface that is transactional marketing; and yes it is digital by design.
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