Who What How of Digital Marketing

Why is it that more and more companies and brands are getting away from "the basics" when investing in social media marketing?  Brands simply need to discover which interactions are truly valuable and understand their goals going in to any social situation.  Analytics.  Research.  Decision making.  Brands can start within their own network and begin with your own customers to clearly define a WHO that works in social media.   Find out what they need and are talking about by listening, then use content rich media to give it to them.  Why does influence matter to Crest toothpaste?  Because a lot of folks talk about oral care online. Yep, it’s not exciting, but your consumers and colleagues and friends are talking about it. You want to reach mothers and those who drive purchase decisions right?   Once you’ve identified WHO these people are, how do you find and reach them & actually inspire them to engage?  Ask moderator Steve Faktor of Idea Faktory.
You need to dig deeper and segment your target audience, recommends Levey. So you want to reach moms…ok, well which ones? Are they in their 20s, 30s, or 40s? What income bracket does their household fall into, and does that matter? Setting clear goals is key, he said.
Get back to Marketing 101:  WHO, WHAT, HOW.  The panelists agreed, social media monitoring and analysis is incredibly important. Now more than ever with marketing budgets ticking-up and the Instagrams & Vines of the world emerging each & everyday.  Find a way to define WHO your audience is and drive your digital marketing future strategy thru great content & ROI.