Wednesday, September 5, 2012
Interactive advertising has been the holy grail of our fabulously large wall TV sets for decades. Now, it's closer than ever with mobile apps and technology leaps by manufacturers, specifically tied to the development of web portals and new digital platforms. Netflix and facebook alone have reinvented the way we interact with media and connect with one another. Multiple platforms for broadcast content providers have enabled distributing shows across more platforms in non-linear fashion enabling rich viewer sampling on multiple networks. Now technology, our phones, ipads and tv sets, are all busy connecting users to advertisers & their business, brands and special offers to drive sales. The current and future opportunities brought on by this digital disruption is very exciting for both advertisers and content providers - and yes indeed the ever-ready to engage viewers!