Thursday, July 26, 2012

What's the message?

Lets give them something to talk about - so say Bonnie Rait.
It's what we do.  As human beings in coversations around the world or marketing local brands, products & services - we deliver and receive messages all day long.  So whether it is a call to action, opening sales call or product description, use a language that is vital and straightforward.  The best salesperson and or brand speaks with one unified voice & message.  On the web, in any advertisement, or in a conversation by a salesperson - everything needs to be shared in a consistent & compelling manner.   So go ahead and get started giving them something to talk about - just make sure it is ONE distinctive voice.

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