Crafting an Architecture

Does your business or brand have a social marketing footprint?  Sure it does...simply identify where the coversations on-line are taking place with your business or brand.  These pockets of fun and consumer interaction are called "conversation hubs".  Want to drive these?  Back up and craft your architecture, your social marketing architecture.  Lay-out these pods of conversation - and what do you have ? Your framework. Much like snowflakes, each brand or business framework is unique and a wonderful blueprint for your social marketing strategies to get cranking and come together as a master plan.  A fun example of a very, very BUSY social media snowflake is the fun candy brand SKITTLES!  Check out the skittles website and you'll see how that fun candy is allowing the consumers to drive the conversation AND the website.  Everything connects with everyone - facebook, twitter, youtube, gaming - its one busy snowflake!  Crafting an architecture is a solid way of pursuing a social media framework and once the conversation gets started - allow the creativity and fun of the consumer to reshape your interconnected & beautiful snowflake!!