Consistent approach to building brands and hoops!

John Wooden and Dean Smith brought consistency everyday in practice as their approach to building foundations. P&G has approached brand building in the same fashion across geographies and business units for decades as well. It works. It may be boring, but it works. Bring it. Every moment. Every consumer touchpoint. Own it & win it.
One of BEAUTIFUL aspects of the game of basketball, is that each time you step onto the floor as a player, you have the opportunity to get better. Not so with baseball or football or most any other sport. Perhaps golf, but basketball is about falling in love with that intimate court setting and going to work. Last night, my son, who is not blessed with the greatest of natural born skill, but is blessed with amazing speed and quickness and GRIT, took yet another stride in building that foundation...working hard...consistent as exhibit A. The sophomore, dynamic & tiny point guard, has for years been trying to learn how to score...to shoot. The last year I simply told him to stop worrying about scoring...just be explosive in every aspect of your work/game...jump as high as you can on your dribble drive pull up. K Dad.
So, last night...he didn't score much...was "not finishing" against some seniors and college kids in an open gym. HOWEVER, in the final game, he blew by someone, went into the lane, and pulled up, rising-up about 4 feet in the air - to get a shot up over a college-aged forward. Dad should have had his camera. Brendan was way off the ground, & he missed the shot. Who cares I told him....look at how you exploded off the floor to get that shot off. THAT consistent approach - hard work - to building hoops skills - will have a delightful return on investment over the next 3 seasons. He (as a high school player) will most definitely be worth the price of admission. So too, are all the P&G brands and their consistent approach to brand building.
Go BB...you've earned the next 3 years on that Kentucky high school basketball stage... the race for Rupp Arena - and the opportunity of a lifetime...to play in the "sweet 16" - in front of 23,000 people in a state championship.