My 65 year-old father told me the other day that he was a "social media expert"...that he invests on-line and shares a facebook with his new bride. Yup Dad, you're not only an expert, you rock!
Expert? I would imagine every marketing and ad agency out there have social media 'experts' sitting pretty far back in the corner cubicle...wearin shorts & flip-flops all summer and "clock-in" sometime in the AM.
Social media is simply another channel of marketing for every human being AND marketers right? Another wonderful touchpoint opportunity?
What does your brand building framework say about social media? Is "purpose" woven into your brand's use of social media? IF you consider yourself to be an 'expert' in social media - good for you....bring to life a brand's purpose and marketing vision in social media circles AND have a client paying you, then yup, you're an expert. Just like my Dad.
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