Wednesday, November 28, 2012

Mobile Marketing and Shopping

The perfect consumer touchpoint for an increasingly mobile device-driven world is your smartphone.  Imagine GROCERY SHOPPING at store shelfs in your local subway station using your phone!  Or using similar technology and virtual shelves on-line in the convenience and privacy of your home.  In South Korea, where upwards of 70% of adult workers are forced to use the subway system due to infrastructure and lifestyle - what better place to launch a virutal shopping experience using mobile phones and yes, virtual store shelves.  Retail shopping giant Tesco launched this in South Korea this past year - and it IS proving to be a smashing success.  Here is the video that showcases how it all works with your phone and why it is so on-point with the shopping habits and lifesyles of consumers there.

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