Mobile Marketing

Mobile Marketing is an essential component of your business and service offerings.  By next year, more people will use their mobile phones than PCs to get online and by 2015 there will be one mobile device for every person on earth.  We all understand how important mobile phones have become in our lives, but how can your marketing, businesses and brands tap into this?  Two GREAT sites for content on this subject and targeted how-to information & case studies are google's Howtogomo.com and mobithinking.com.  Mobile marketing matters because it's important to your customer AND she is now using mobile to purchase.  Make certain you have a 'click-to-call' option with your website - and please create the site in a mobile friendly format.  The templates are cost-effective and very simple to implement.  Your customers are already mobile - are you?