Inbound Marketing

What is it?  It's a pull strategy versus the traditional push to audience strategy.  Imagine a large funnel - and at the top of this funnel is your marketing content,  social media & event marketing components.  From there your target audience of potential customers begin working their way through the tunnel inbound to your product, brand or website for purchase.  And the key driver?  Content.  Content is what fuels inbound marketing.  Content, conversation and community.  Can you generate content?  What valuable information or offer do you have for your customer?  Work that content - and make it available everywhere she is to begin building your inbound marketing community of customers.  Content is king.