Authentic Content

How is your AC working? Authentic content or what we refer to here as our AC -  is a very important and critical component of your social media marketing plan.  It's the key to driving your INBOUND MARKETING strategies and program.  What is it? AC is customer information.  Compelling storytelling.  Sales offers, e-coupons and consumer advocate video testimonials.  It's the VALUE and information YOU provide and offer-up to your visitors and target audience.  It's how you generate leads and visitors to your website and product offerings.  Once your visitor enters the large open mouth funnel that is inbound marketing, your social media tools and content - need to drive visitors to your website - and then you need a call-to-action that leads visitors to completing a sale.  Authentic content is not only how you get them there, it's how you convert them to customer, advocate and loyal shopper.  Authentic content is how you get discovered on-line.  You have to offer visitors some form of compelling information, value and loyalty program.  Through search engine optimization, blogging content, and video and mobile content offers - you can drive visitors to your site - and then focus on converting these visitors and leads to loyal brand customers. So, get busy and crank up the AC!