LEGO Brand

One of the most inspirational, FUN and successful brands of all time is LEGO: Lego Toys. A children's toy company. However, LEGO is so much more than simply a toy company. It's PLAY at work. Is there anything, any 'thing' more important than our children's imagination at work? Lego's brand framework celebrates OUR FUTURE. It celebrates the JOY of building, creativity, curiosity and FUN. Wow. Now THAT is a great place to play and work. The LEGO brand framework is the backbone and foundation of the company. And you know what TOYS and systems and playful work we are talking about here - for generations. I know firsthand as a parent (of 3), the role LEGO has played in our family - and hope one day my daughter is at Purdue University (as she dreams today as a young middle schooler) majoring in sustainable engineering building processes. She has built LEGO systems and structures since she could pull herself up to the lego pieces on a table and get busy creating a new world. The LEGO brand building framework enables her imagination and creativity to soar. The JOY of building. The mutual value created between customer and company. Inventing the future of play and inspiring and developing the builders of tomorrow. Imagination. Creativity. Fun. Learning. Caring. Quality. Connected. Systems thinking. Wow. LEGO is alive and well and one of the most inspirational brands and companies on the planet today. They have embraced the digital playfield and social media generation as well as any firm and they have always stayed TRUE to their brand building foundation. Marketing Directors - does your brand or service have a foundation? Do you have a brand framework with a mission, promise and spirit that builds on this foundation? If YES, then this should be the driving force behind all your marketing and media plans. If NO, I strongly encourage you to sit down and put into WORDS, what your business or service means to you, your customers, and all your potential stakeholders. Who does your product or service serve? Why? What is your mission & spirit? Who do you care deeply for? With LEGO - they have made it very explicit and poetic and inspirational. LEGO is busy providing the systems for our children to explore and become the builders of tomorrow. They are in the business of PLAY: Curious energy that reinvents the world - one imagination and LEGO system at a time. Now THAT is cool brand building work!!