Content is King

I'm' sure you've heard this before right? Content is king. Yep. Whether you're broadcasting stories or entertainment or in the banking business or selling health care instruments. Content is king. A dear friend and colleague of mine reminded me of this yesterday. Why is content king now? Well, primarily because every human being in the world is now connected. Hmmmm. A human network. How does this shift the landscape? Obvious. The "networks" have erupted from a few radio and tv stations to OMG - enuff said. Youtube, internet, facebook, twitter, satellite tv & radio & all the private corporate intranet connections & employee communication tools, and on and on and on. It's painfully obvious, when surfing network tv, that there are only a few talented providers of content. Only a few gifted storytellers & entertainers. Our society has transformed from PUSHING content to PULLING. Consumers have the ability to share and PULL content thru when and where we want. Soooooo - content is king. Groovy. Got it. NOW the opportunity is to create and provide compelling content. Whether you are in the business of health care, or banking services or branded products - you can create content to engage and delight your audiences 24/7. K, got that too, but WHO does the creating & why should the audience care? Hmmm. NOT too many human beings are wired to create original content. That's a fact. Why? Cause we just don't. We humans like to be told what to study. We are programmed from birth to analyze. We study existing facts and report back. And by gosh we are going to report back with better insights than ANYONE. We strive to report back, analzye & out perform our classmates - but VERY VERY SELDOM do we create anything ORIGINAL. We like and very much NEED someone to lay-out the WHAT for us. Lets call it THE WHAT. What is it you'd like me to work on? WHAT is the play? WHAT is the content. Oh I will manage the HOW, but please please - someone please tell me WHAT. I need an origin, a starting place: I need a WHAT. For one of us to write and create concepts in WHAT-land, one must really ENJOY white space. A human being that relishes a blank piece of paper. Blank pieces of paper and spreadsheets make most humans nervous; a very uncomfortable place & space. Why? Cause there is no WHAT. Well, for a select few of us, WHAT-land is a comfortable place to dwell & thrive in. We like blank pieces of paper. Dark rooms and quiet spaces. We enjoy conjuring-up provocative statements and ideas - and storylines. Why not? I like to make people laugh and cry and think about a more compelling, robust, interesting place and time. I think CONTENT PROVIDERS relish white space. We enjoy telling stories. This time is a great opportunity for a select few. IF you've enjoyed writing and producing content and storylines - then now is the time to seize this opportunity. Get yourself off the couch and begin writing, conceptualizing & creating WHAT. Your audience awaits. Content is king and it starts with the WHAT. You create the what - and your audience and growing customer base will delight in showing you HOW.