TEAMWORK

This may be the most overused expression on the planet in terms of sports competition and corporate team systems that have evolved over the last 20 years. Call it what you like, if you don't have "teamwork" or play well together - you're left with a whole lot of nothing. "You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime" - Babe Ruth
Most great projects or programs or pursuits of any kind are going to require great teamwork. Whether you are building a beautiful new home, or building a new brand initiative at work or building a new basketball team, the goal and opportunity is the same; teamwork. Most any teamwork is going to involve individuals from different departments and backgrounds with different viewpoints (lenses) & yes, agendas. Even small organizations have silos that stand in the way of achievement. Beautiful collaboration requires the ability to suspend judgment, listen carefully, and transcend politics & personal agendas. Here is something, above all else, I strongly believe in. There must be an interdependent, connected approach that acknowledges TENSION between different disciplines. NET, TENSION is good. In fact, based on my past experience, without TENSION - you are incapable of deliverying a breakthrough, really cool end product. Great programs - in video storytelling - require tension - tension between a brilliant Art Director...tension between the writer and director and editor and client. Tension (with respect) can lead to some amazing end products. Yes tension is very, very good and a natural part of teamwork. With respect in place, tension can lead to some beautiful poetic moments in sports, in moviemaking and in groundbreaking corporate initiative work. Harness the power of positive tension and teamwork - and you've got one helluva a starting team...