FAILURE

The legendary coach from UCLA insisted on never using the word "failure". Instead, he opted for "adversity". IF when confronted with a loss or heartbreak, rather than speak of "failure", he choose "adversity". Success demands we wrestle with failure. It's just the way the road to victory is paved. One must experience the pain & heartbreak of failure prior to experiencing the joy of success. Call it adversity - failure - call it what you like, but it leads to riches. My son has experienced this in the game of basketball....we all experience it in the journey of life. In marketing and storytelling - "adversity" leads to a different gameplan. Five years ago my son felt heartbreak after missing two free throws at the end of regulation, costing his team a trip to Disneyworld for nationals. He buried his head at the end of the bench and wept alone. Minutes later, a father of one of our boys came out of the stands across the court & was kneeling in front of him, holding him & weeping with him. I'll never forget that moment of heartbreak...passion - and one father's (thank u Paul Allen) compassion. That little boy has grown into a wonderful young man with a ' true grit' workout like no other. He's about to experience 3 years of more heartbreak, success and "adversity" for certain at the varsity level, and I wish him the very best life has to offer.