Clarifying Brand Strategy

That's what marketers do right?  We're supposed to make this selling thing simpler, more exciting and yet, more concise.  But we also want to WOW our audience into a dizzying need to purchase again and again and lead our tribe of loyal customers.  But how do we wow AND simplify?  Through methodical examination and strategic imagination.  Designer Alina Wheeler describes this process like looking into a microscope with one eye and a telescope with the other.  Once you uncover and determine the very unique strand of DNA - that sets your product or service apart from all others - then you can launch strategies and content to take you where others have never gone before.  Then get the microscope back out and start the process of weaving marketing magic all over again & again...