Thursday, March 22, 2012

Word of Mouth

Word of Mouth Marketing. Welcome to the Social Marketing revolution. From new movie releases to established & growing Pampers' diaper communities (yep). Welcome to the word-of-mouth-marketing revolution. People are already talking. Your only option is to join the conversation. How do you get started? Focus on your best customers. Get the conversation started with them, and watch them go. Do the following three things for your customers: Protect them. Treat them with respect. And listen to them. Be interesting or be invisible cause if it's not worth talking about it's not worth sharing and doing. Besides - its a helluva lot more fun working for a company, brand or service that people want to talk about. How do you get started? Pull out Andy Sernovitz's 5 T's of Word of Mouth Marketing and get started: Talkers, Topics, Tools, Taking Part and Tracking. Your friends & customers are waiting to join the conversation.

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