Thursday, October 13, 2011
Welcome to the Age of The Customer
The customer is king. Companies & business have stepped through a manufacturing age, a global distribution age, an age of information and now the dynamic Age of the Customer. Innovation begins & ends with empowered customers & clients. Facebook, IBM, Apple - how is your brand or service firm instilling a "social by design" mindset to marketing and innovation? Engagement. Influence. Community. Make certain you lay-out & deliver your marketing framework and product initiative work through her & with her - not to her.