Advertising

Our society has a love-hate relationship with advertising. I personally adore all aspects of it. Magazine ads and tv spots alone are some of the best creative work on the planet. However, pundits issue warnings about its ubiquity & the cynicism of an increasingly skeptical audience. Agreed. But there is no denying the influence, information, communication and dramatization that CAN be delivered and shared with a great ad. Art, science, whatever, it's all fun & effective marketing IF and only if the ad contains a BIG IDEA. Without the big idea - your ad campaign will pass by like ships in the night. So what's your big idea?