Touchpoints

Creating touchpoints. Wow - that must be pretty fabulous fun huh? Brands and businesses today love to discuss "touchpoints" and how they try to inspire & delight consumers at every touchpoint. The process starts with the dynamic brand architecture and a dose of good ole fashion marketing mix, but winning consumer touchpoints is a dynamic and exciting place to play in today's connected world. Yup, creating touchpoints and sharing compelling, passionate stories with customers at those critical touchpoints. Now that sounds like fun & exciting work - count me in!!