INSPIRATION

Where does yours come from? Internally? Good for you.
Mine comes from hanging around very sharp, intelligent & engaged people. Fortunately, I've worked with these folks for the last 15+ years. This past week I was invited to work & share-in a two day conference with some of the greatest marketing brand builders, agencies and social media experts in North America. Google, Facebook, Twitter, Silicon Valley Social Media consultants...an amazing assortment of engaging presenters - and a very humbling experience. I'm not nearly as sharp or interesting as these amazing media savvy folks. Nope. But I sure do admire the DEPTH of knowledge they have for their professional passion bucket. Oh my goodness. You wanna impact the world, your community, your place of business, your household ? Work on your "depth" of knowledge on a particular subject. How about social media? People talk as if this "social media" is a breakthrough concept. The tool and platform - sure - facebook, google, the internet - new. But mass media - has never really been about the broadcast message - it's always been about the shared experience. A shared experience between human beings. Ya see, at the very heart of we humans, we desire & need community: to be part of something - a shared experience. Through mass media, there is only one broadcast mesage sure, but the viewing tribe is what drives this shared experience. True social media has altered the playing field - allowing consumers to be creators, curators of the content. Brilliant. Now we champion "advocates" and "followers" and "believers". I was all of the above for Seinfeld, and Cheers, and Mash...Now i just get the opportunity to co-create the message. Cool. "Social by design" is new way of marketing. But humans have always been "social by design". Now the world simply has tools to enable, embrace & celebrate the very essence of our existence. I encourage you to join the conversation - you just may inspire someone.