Products are created in the factory while BRANDS are created in our minds.
Soooo, where does one start the MARKETING process? Gotta have process right?
How bout: Vision - Meaning - Authenticity (luv it) - Coherence -Differentiation - Flexibility (yeah right) -Sustainability - Commitment - Value.
A decade ago, I thought of the term "sustainability' as some sort of "shelf-life" predictor; perhaps I was right.
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